Next come informational websites and Web search results provided by Microsoft's Bing search engine.
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Microsoft just announced more functionality, and more interesting promises, for its Bing search engine.
The move raises the game for Microsoft, which competes with Google with its Bing search engine.
Today, for instance, Microsoft uses Internet Explorer to channel people to its Bing search engine.
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Microsoft combines Kinect with Bing search to transform your voice into a futuristic remote control.
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However, it was integrating Microsoft's Bing search engine for situations when graph search itself could not find answers.
Faster, easier Web browsing experience with Internet Explorer 9 and one-touch Bing search.
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If you search for something outside Graph Search's purview, it will return search results from Microsoft's Bing search engine.
Bing search results may also include news articles related to a specific search that friends in a network liked or recommended.
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Microsoft, which has its own Web services such as Bing search and Skype video chat, also is conducting such trials in Africa.
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These partnerships by Microsoft are clearly aimed at increasing the presence of Bing search, as Google still remains the dominant search player.
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Bing search engine, rose 14% from a year ago, excluding commission payouts.
Microsoft, for instance, in 2010 let FarmVille players explore various parts of its Bing search engine and gave people virtual currency for Liking Bing on Facebook.
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While it has struck a deal with Microsoft to allow user data to power its Bing search engine, it has made no such arrangement with rival Google.
Microsoft has invested heavily in its Bing search engine but that has not yet made a significant difference as Microsoft tries to compete with Google and Facebook for consumer mindshare.
This involves setting up media partnerships, and making a play to be not necessarily the only provider of media to the TV screen, but the media provider of convenience, switching quickly between live and recorded TV, media on demand and games, accessed by Bing search.
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Every Windows Phone 7 Series phone will come with a dedicated hardware button for Bing, providing one-click access to search from anywhere on the phone, while a special implementation of Bing search provides intent-specific results, delivering the most relevant Web or local results, depending on the type of query.
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The companies already have a substantial partnership, with Bing providing search technology to Yahoo and Yahoo supplying traffic to Bing.
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Facebook has an enormous database of member-created content from which to search, and that puts it in a unique position relative to Google or Microsoft Bing that search on public websites.
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Do they use Google or Bing for search, Facebook on their mobiles or some other social network?
For example, a Bing image search app shows related images, a YouTube app shows trailers related to actors in an image, an Amazon app gives links to purchase MP3s related to a musician in an image, a Netflix app shows related movies that can be watched, Celebuzz includes news about celebrities and Wikipedia shows related entries from the online encyclopedia.
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Smartphone OS success not only enables higher licensing revenues for Microsoft, but also helps the company capture greater market share in the search advertising market, since Bing is the default search engine on Windows Phone 7 smartphones.
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Mr Nadello said Microsoft had invested "significant dollars" in getting Bing on the search engine map.
Still, I think a favorable macro-trend is emerging for Google, Yahoo, Bing and other search engines.
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Elop notes that they selected Bing as a search partner, and chose Office 365 for cloud-based software.
Meanwhile, Microsoft continues to nip at Google's heels with Bing, its search engine, which has been gradually gaining market share.
In March malware was circulating on Facebook: a Bing-powered search box.
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According to the terms of the 10-year deal, Yahoo will use Microsoft Bing technology for search, while receiving 88% of search revenues generated through its own sites during the first five years.
Technology commentator Robert Scoble said that the new feature would present a real challenge to Microsoft search engine Bing, which has been slowly chipping away at Google's lead in the search market.
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