Those who could afford the annual fee, could drive to a big warehouse in the suburbs, had two or more refrigerators to store perishable items, and could take advantage of a large house for storage of non-perishables, have been blessed by the benefits of lower prices.

FORBES: Individualized Coupons Aid Price Discrimination

Sunita lived in an old textile warehouse, a big, echoing building that was due to be converted into apartments.

NEWYORKER: Raj, Bohemian

Inside, the warehouse was a big open hall, divided into metal cages piled high with different grades of insulating material.

NEWYORKER: Friendly Fire

Additionally, they must leverage the existing data warehouse and business intelligence infrastructure where Big Data in Hadoop needs to be integrated in order to leverage those existing tools and skills.

FORBES: The Big Cost Of Big Data

Lowe's, the big hardware store chain, began developing a Teradata warehouse over the past year.

FORBES: The Resurrection of NCR

While a traditional database, even a very big one, allows for only the simplest, most repetitive queries, a data warehouse is multidimensional, allowing for data to be analyzed using hundreds of variables simultaneously.

FORBES: The Resurrection of NCR

In other cases the fetish is realized in a huge expansion of a data warehouse that is ill-suited to handle the multi-structured form of most new big data sets.

FORBES: Curing the Big Data Storage Fetish