Telling people to substitute nuts and olives and lentils for Big Macs and Mrs.
Nobody ever went through withdrawal after going cold turkey on Big Macs, after all.
Timex and ExxonMobil team up on watches that can pay for gas and Big Macs.
Thirty years ago his company was hired by McDonalds to make the foam boxes for Big Macs.
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But Mr Do was a reminder that they remain authoritarian states however many Big Macs are consumed.
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For all their cultural self-assertion, the French drink plenty of Coca-Cola and eat a lot of Big Macs.
In fact, three Big Macs, or 1, 450 calories, is a quite strict daily diet for a sedentary adult male.
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The most expensive Big Macs are found in Britain, Denmark and Switzerland, which by implication have the most overvalued currencies.
His father founded the company in the 1960s, striking it rich with styrofoam containers for eggs and McDonald's Big Macs.
While the prices are low, the fair attracts galleries for the volume opportunity New Yorkers buy art the way Houstonites buy Big Macs.
The Economist uses the cost of Big Macs around the world to determine whether the relative value of currencies is on target.
One exception was France, where Mr Hennequin had done a sterling job as head of the group's French subsidiary to sell more Big Macs to his compatriots.
His father founded the company in the 1960s, striking it rich with styrofoam containers for eggs and McDonald's (nyse: MCD - news - people ) Big Macs.
By the time I arrived, I was amazed to see a city transformed, as Trabants drove through open checkpoints and East Germans lined up to buy their first Big Macs.
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Like lambs to the slaughter, we must make our "health-care elections" by Nov. 30, which means paying more money for less care, even as the cost of other necessities, like bread, milk and Big Macs, is holding steady.
Sure, we need to switch off the phone and lay off the Big Macs while driving, but we also need to keep our attention tightly focused like a Formula One driver careening around a racecourse at 150 miles per hour.
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