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He's the author of "The Big Picture: The New Logic of Money and Power in Hollywood, " and you'll find his piece on Hollywood advertising at slate.com.
NPR: Is Hollywood Wasting Money Selling Movies to Teens?
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The same logic is helping other big companies like Caterpillar, which does not report until July 22, but whose shares are participating strongly in the sharp rally on Tuesday.
FORBES: Cisco's Cuts Don't Impress, Priceline And Travelzoo Show Spunk With Quiksilver and LULU
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Now, in compromising with congressional Republicans, the president seems to have forgotten his own logic and agreed to big tax cuts for the rich and tax increases for the poor.
FORBES: The Obama-GOP Deal: A Tax Hike for the Working Poor
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In a comprehensive and erudite report on global tobacco that analyzes the legal risks involved in investing in the industry, Der Hovanesian provides the logic and reasons why Vontobel is a big investor in tobacco stocks.
FORBES: Big Tobacco Stocks Among Healthy Standouts In Market's Turbulent Swings
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Focusing on small-caps follows the same logic as many modern travel guides: avoid the big tourist centers to capture a country's essence.
WSJ: Single-Country ETFs: Risky Ventures
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Teach yourself just enough of the grammar and the logic of computer languages to be able to see the big picture.
WSJ: Kirk McDonald: Sorry, College Grads, I Probably Won't Hire You
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The iPhone and the iPad gave a big push to mobile communications that benefited Apple, Qualcomm, and Cirrus Logic.
FORBES: How To Ride The Growth Of The Smartphone Industry
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To reel in our big fish, we need to channel our emotional intelligence and balance that with a touch of logic.
FORBES: Get Past Your Fear Of Selling By Using Your Emotions