And we want to see this kind of courage not only in big world-changing circumstances, but also in the day-to-day.
Although drug companies like to complain that they are in an innovation drought, there have been plenty of big, world-changing drugs introduced in the Facebook era.
Thor is making a big bet that the world's big-name stores and high-priced rents will continue to drift south on Fifth Avenue.
And, because of that, the END IT movement, which organized the recent online-plus-real-world campaign, has gotten some heat from some laptop cynics who say their efforts aren't making a real, tangible difference in the big-sad-real world.
FIFA, the sport's governing body, has conducted two of what it calls a Big Count of world-wide players.
The other big post-World War II spending cutter was Bill Clinton, who cut domestic spending by 0.6 percent of GDP.
Google also thought big by recruiting world-class scientists and engineers, including Sebastian Thrun, Chris Urmson and Astro Teller.
Many of the Yorkshire Food Finder trails begin and end at his 14th-century inn, which is big on old-world charm with its wonky walls and low beams.
It's a big world out there--49, 000 stocks trade on overseas markets.
Thursday is this month's big day in the retail world, with lots of big chains reporting same-store sales figures for February.
Mr DeLillo sends them to the far corners of the land, too not just to New York and Chicago and the big- city, blue-collar world that Mr DeLillo knows so well, but to Phoenix and Los Alamos, Los Angeles and the southern Californian sprawl.
At some point we have to accept the reality that playing big brother to the world -- and yes, sometimes acting as a bully by wrongly asserting our military might -- means that Americans alive at the time may not feel the effects of our foreign policy, but their innocent children will.
China and others are entering the tricky middle-income stage of development in which the big advances from absorbing rich-world technology start to run out.
On one level, our A-List of the world's best big companies--400 of them--in this issue confirms that pessimistic view.
Their abundance is, however, a sign of (ahem) maturity, and it shows in the way they see the world--way, way big, with themselves at the center.
But stepping through the front door took you into another world - high ceilings, big bright windows and a sense of history - a third-floor home that would not look out of place in Paris.
Now he develops such profit-seeking wares as the Lambda Router, the world's first big all-optical switch, due later this year.
Nevertheless, it is unusual for such a gap to emerge between the borrowing costs of big companies and rich-world governments.
But in the world of big-and small-money map theft, it's more like taking candy from a baby--or in this case, a library: Simply walk in, slice 'em out of a book and walk out.
And with the launch of Sony's PlayStation Home -- an online world for the games console -- this autumn, it seems the big players in the entertainment world are banking on virtual realms being part of the future, too.
Then Mr Ilyuzhinov stepped in to re-unite the chess world by merging the rival world championship cycles into one big knock-out event.
Lipitor, the best-selling drug in the world, is as big as the next two best-selling pills combined.
Making Call of Duty a big name in the world of e-sports might be a challenge, however.
This was a global banking crisis, and banks all over the world with big exposure to property - banks in Ireland, Spain, the US and elsewhere - incurred life-threatening losses.
The Bobcats' dismal distinction means it will have a 25% chance of getting the top pick in Wednesday's draft lottery -- and the greatest chance at picking Kentucky's all-world big man Anthony Davis.
The big-serving Russian, who is the world number seven, is aiming to secure his place in the season-ending Masters Cup for the top eight players in the rankings.
Uniquely mixing vintage Rock'n'Roll, Rockabilly, R'n'B, Doo-Wop and Instrumentals, the show has attracted a big-following across the UK and on-line around the world.
Both countries have big-league wine industries (Argentina's is the world's fifth-largest), nearly 500 years of vintages, and growing areas with Eden-like climates for farming wine grapes--so warm and dry that grapes easily ripen and pesticides, fungicides, and anti-rot measures are often unnecessary.
"We are hoping to stabilise what we are selling and expand the areas that are not HMV-Fopp dependent, or dependent on big releases, " explained Mr Buckle, who is world-renowned for promoting and releasing music by Scottish music artists.
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