These tales aren't fiction concocted by marketing departments, in the manner of Betty Crocker.
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Solazyme struck a deal to commercialize its Betty Crocker crude with Roquette, the French food conglomerate.
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Her collection of some 80 cookbooks and bridge books includes primers by Fannie Farmer, Betty Crocker, Peg Bracken, even a 1954 recipe book by Alice B.
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Shares of General Mills ( GIS), the company known for such well-worn brands as Green Giant, Pillsbury and Betty Crocker, over the past five years have easily outperformed the broad market.
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