"The Archer module is an ideal solution for customers who want to add best-in-class 60GHz wireless video connectivity into their mobile devices, " said Jim Chase, director of marketing of the wireless division at Silicon Image, Inc.
The ready-aim-fire traditional approach works best in more mature markets, where your strategy is to add features and value to competitive products, or address an underserved new segment of the marketplace.
They buy secret concentrate from Coca-Cola Co. and add water and sugar to turn it into the world's best-known soda, distributing it in cans and bottles across the world's next developing markets.
The Blu-Ray group, made up of three performance artists named Ray whose Vegas show has been voted best on the Strip, recently announced that it would add more stringent copy protection to its high-definition DVD successor in order to woo studio support.