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The Bluetooth connection with the ball get over 50 feet reliably says Berberian.
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The Anglo-Irish star is up against Toby Jones for the psychological drama Berberian Sound Studio and Les Miserables' Eddie Redmayne.
BBC: Day-Lewis up for Evening Standard best actor award
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James Bond's Skyfall is up against the horror-thriller Berberian Sound Studio and identity theft documentary The Imposter in the film category.
BBC: Olympic art nominated for South Bank award
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"People are tearing things out to plant them, " says Joe Berberian, sales manager for Bee Sweet, among California's top citrus growers and a Cuties competitor.
WSJ: The Big War Over Cuties, the Small Fruit
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Skyfall and Berberian Sound Studio will also vie for best film.
BBC: Day-Lewis up for Evening Standard best actor award
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"With all the new games and existing apps available, there are even more possibilities for how you can engage with Sphero every day, " said Paul Berberian, CEO of Orbotix.
ENGADGET: Sphero gets a firmware upgrade and new apps, we get another look at its Augmented Reality Engine (video)
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There are also educational opportunities, Berberian said.
FORBES: CES: Holy iPhone-Controlled Robotic Balls! (Video)
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"People tend to have a rapid response when it comes to weightloss, but Atkins is also known to have one of the greatest rebounds, so people pile the pounds on when they come off it, " says nutritionist and dietician Nicole Berberian.
BBC: Atkins and the never-ending battle over carbs
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Orbotix CEO Paul Berberian walked me through how you could control the movement of Sphero through an app for the iPad, iPhone or Android, by simply touching a wheel on the screen or tilting the device in the direction you want the ball to go.
FORBES: CES: Holy iPhone-Controlled Robotic Balls! (Video)