If a firm does less than 15% with MG Rover, it could still benefit from aid in the form of business advice being offered by the Welsh Assembly Government.
Does industry have a conflict of interest in lobbying for changes in ECPA, when it will directly benefit from those changes in the form of reduced compliance costs?
Measure the effect of that traffic, of their social shares and of the SEO benefit gets you in the form of free visitors, who also share it and then convert to leads.