He has cast a fresh-faced 23-year-old unknown, Ben Whishaw, as the tortured prince.
Her film Bright Star, which starred Skyfall star Ben Whishaw as the poet John Keats, also showed at Cannes in 2009.
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In 1818, a half-educated but boldly self-possessed beauty named Fanny Brawne (Abbie Cornish) captures the admiration, and then the love, of a tubercular young man (Ben Whishaw).
They are also offering odds on Sherlock star Martin Freeman, on Skyfall's Ben Whishaw and on former assistant Billie Piper returning to the series as the Doctor's new incarnation.
Other stars on the red carpet included Ralph Fiennes, who plays a senior government official, Bond girls Naomie Harris and Berenice Marlohe, and Ben Whishaw as the new Q.
Ben Whishaw is a breath of fresh air as a youthful Q, and Craig himself remains the first 007 who might conceivably take down Sean Connery in hand-to-hand combat.
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Ben Whishaw plays the glowering Jean-Baptiste Grenouille, born among the fish stalls of eighteenth-century Paris, who follows his nose and becomes the assistant to a noted Italian perfumer (Dustin Hoffman).
The cast is extensive, and the main performers Hugh Grant, Jim Sturgess, Tom Hanks, Ben Whishaw, Jim Broadbent, Halle Berry, Doona Bae, and Hugo Weaving all play multiple roles, with Broadbent and Whishaw, on balance, taking the honors.
The first shot in the series is a closeup of an intense young man, Freddie Lyon (Ben Whishaw), practicing his pitch to the head of the news department, to try to get on the new show.
Prospera has two minions at her disposal the sylph Ariel (Ben Whishaw), a translucent pale hermaphrodite who digitally skitters through the air, and the very earthbound and lustful slave Caliban (Djimon Hounsou), an African man covered with mud.
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