The shopper leaves basic details about herself at Shoes, Shoes, Shoes outlet (after purchase) and Lunch Actually will call her for further arrangements, pairing her personality as reflected by her shoe choice with the secret man behind the shoe.

FORBES: Step 1

As she stood in her small closet undressing for bed, Elizabeth Shaler was annoyed to find some mud left behind by a running shoe that she now put away.

NPR: Excerpt: 'Killer Weekend'

Behind the scenes, Hatfield altered a shoe from the basketball division.

FORBES: Dear Nike: I Can't Tie My Shoes

The import behind that statement is that customers can get on with the business of running a shoe business or a CPG company or a bank and begin withdrawing from the costly, maddening, and ultimately low-value world of evaluating, testing, purchasing, integrating, deploying, monitoring, patching, and babysitting vast swaths of infrastructure and applications and networks and storage.

FORBES: Oracle Disrupts Cloud Industry with End-to-End Approach

Right now there are a number of behind-the-scenes features (and, earlier this year, one random episode of Red Shoe Diaries) that anyone can view for free.

FORBES: Why Are Amazon's Streaming Video Announcements Always So Lame?