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The consumers on free Gmail made excellent guinea pigs for tests, and their behavior told Google about how long people scanned items, say, or what they used in instant messaging.
FORBES: On The Cover/Top Stories
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They observe the behavior of young children and use developmental tests to make sure kids are on the right track.
NPR: Program Aims to Help Troops with Young Children
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Caroline Schnakers, who carried out the research with Laureys, told CNN that one probable reason for the high rate of misdiagnosis is that doctors often base their diagnosis on observations of a patient's behavior, rather than assessing patients using standardized tests.
CNN: Trapped 'coma' man: How was he misdiagnosed?
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Although his research was supposed to involve the use of Rorschach tests to explore the connections between the unconscious and the behavior of people when possessed, Mischel soon grew interested in a different project.
NEWYORKER: Don��t!
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Everywhere we turn, psychological tests are available to help us better understand ourselves and our own behavior.
FORBES: By Stephen Horan, PhD, CFA, CIPM
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Tests make us feel that watchful eyes are on us, so we try to put on our best behavior.
WSJ: Dan Ariely: How to Prepare for a Job Interview | Ask Ariely