The job title gives you the most likely keywords that will be used to find qualified candidates for the job, and because of that you can use it to your advantage.

FORBES: Careers

"We should not be installing a defense secretary who is obviously not qualified for the job and who holds dangerously misguided views, " he said.

WSJ: Senate Clears Hagel Vote

Be sure you qualify, or are even over-qualified, for the job you apply for.

FORBES: Looking For A Job? Try The U.S. Government

Like, my daughter's in Guam right now, you know, and that's supposed to be relatively safe, but, you know, I just think that if women are qualified for the job and they want to go, they should have the option of going, but yet at the same time, if they don't want to be there, they should have that option, too.

NPR: Women in Combat: Rules and Reality

Unlike Chatichai, an old-style powerbroker closely associated with vested interests, Chuan, 59, is known to be clean and honest -- if also slow and indecisive -- and is regarded as being more qualified for the job of resuscitating the Thai economy.

CNN: Getting Down to Work

"For every senior job, there is probably 10 qualified people, and it's hard to be the person to tell the nine that they are not the number one pick, " said former Clinton White House press secretary Joe Lockhart.

CNN: Democrats jockeying for top Obama Cabinet posts