The key to resisting the hardship and discord that intrude upon every human life, is to cultivate a certain attitude toward adversity basedonthe critical distinction between those things we are able to control versus those which are beyond our capacity to manage.
Instead, the agency bonus should be basedon a key measurable attribute of the brand, such as awareness or attitude shift that can be chalked up directly to the advertising.
You know it would be a kind of Superior Approach to life basedon my ever lasting thinking BIG attitude and global citizenship aspiration in the contex of enjoying a James Bond like international playboy lifestyle if you like.