Brand Keys was selected basedon the transformational nature of our Digital Platform GPS: groundbreaking syndicated research that links brand strategy with digital communication platforms, enabling brands to locate the spot where strategy and technology intersect.
Brand Keys assessments for the CLEI are basedon an independently validated technique that fuses rational and emotional aspects of the categories to identify the real drivers of emotional engagement.
Crew places second behind L.L. Bean on the customer loyalty index for retailers, according to Brand Keys, a New York-based firm that measure brand equity.
The tuning of the ncegele is basedon a division of the octave into five equal intervals, and the sounds are produced by striking the keys with wooden sticks with a rubber beater fitted to the end.