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Heroic pronouncements like the one above, which would seem to raise the specter of failure and impel employees forward, perversely do just the opposite: they incent employees to lobby to lower the bar and slip the delivery date.
FORBES: We Never Fail
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With the click of a button, shoppers generate a bar-coded payment slip, which can be printed out and taken to their local shop.
ECONOMIST: Banking at your convenience
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But to do that, first you have to wrestle the bar down low enough to hook it into a waist harness, then maneuver the board in front of you and slip your feet into the foot straps, all while keeping the kite under control.
FORBES: Hook In and Hold On