They are banking on the day when their background as early Internet broadcast entrepreneurs will let them exploit the digitization of entertainment content.
Attack ads broadcast in recent months have twisted the truth, lied about personal background, taken statements out of context, and clearly sought to manipulate voter sentiments.
During the Super Bowl on Sunday night, a group called Mayors Against Illegal Guns broadcast an ad showing the NRA's LaPierre, in 1999, endorsing the expanded background checks his group now opposes.