Several such Ayurvedic remedies, revamped in modern packages, have already grabbed a share of the Indian market.
Bombay-based pediatrician Deepak Tirthani prescribes a course of antibiotics, followed by traditional Indian Ayurvedic drugs, for children suffering from bacterial infection.
One such firm, Bombay-based Lupin Laboratories, makes both allopathic and Ayurvedic products, and plans to patent a traditional cure for migraine.
This trend is especially pronounced in India, where many top pharmaceutical companies are conducting clinical trials with measured doses of Ayurvedic medicine.
Dr S Thiagrajan, who began the research nearly two decades ago, says he was guided by Ayurvedic and other Indian medicine systems.
BBC: Rashmee Ahmed of the BBC's Asia and Pacific Region reports
He says his secret to keeping his teeth strong is an ancient ayurvedic technique that involves brushing daily with twigs of a mahogany tree.
The elixir dates back 2, 500 years to the birth of Siddha medicine, a South Indian practice that is a close cousin of ayurvedic medicine.
The enormous spa has two Ayurvedic doctors from India, and the two restaurants are overseen by a chef who previously cooked for the British Royal Family.
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Rural India's purchases of chyawanprash, an ayurvedic paste that eases digestion and bolsters the immune system, outpaced urban India's by over six percentage points in the second quarter.
Dine in the inner courtyard on fresh snapper or pomfret, avail yourself of an Ayurvedic massage courtesy of the in-house masseur, or take a quick dip in the sparkling garden-side pool.
Companies sold unguents, books, videos and Ayurvedic treatment.
The bowler, who has appeared in 11 tests and 28 one-day internationals, reportedly told officials that the substance found on him was a medicine given to him by a local Ayurvedic practitioner for health problems.
Turmeric, ground from Curcuma longa, a knobby root that looks similar to fresh ginger, has been used as an anti-inflammatory in India for thousands of years, says Shailinder Sodhi, who teaches ayurvedic, or traditional Indian, medicine, at Bastyr University, in Kenmore, Wash.
Those who can handle abrupt temperature changes can try the four room Nun Path, a variation of hot to cold with variations of humidity, a revival of a Roman regeneration treatment. (although only the most stalwart should attempt the Frigidarium.) And treatments span the globe, from hammam rituals to Thai and Ayurvedic.
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