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With a nod to the talking portraits at Harry Potter's Hogwarts, Matt Mills - head of innovation at the Cambridge start-up Aurasma - showed the TED audience a picture of the famous Scot.
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After a while, we get the point: because children are the principal audience, the picture needs a PG-13 rating.
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Last fall, Arnold Schwarzenegger demonstrated in his unusual and successful campaign for governor that these popular talk shows are the perfect forums for bypassing detail arguments and allowing your audience to see a warmer picture of you.
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But it also uses other metrics, including total time spent, and last year began collecting data on video streams initiated by users at sites such as Google's YouTube, which it said provided a more accurate picture of the online video audience than unique visitors did.
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Three years ago, in a bid to make the awards more appealing to a wide audience, the academy expanded the best-picture field to 10 movies, from five.
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The audience reserves its loudest cheers for when the picture books turn to reveal giant portraits of two men, looking cheerfully out from the stage as if into an impossibly bright future.
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There was somebody in the audience today, while we were taking a picture, who talked about their mom -- 90 years old, because of the mortgage modification program we put into place, saved her home, lives with her sister -- 90 and 95.
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That is, if this small but likable picture is allowed time to find its audience.
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You can also go back and delete a picture or a post or change the audience.
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The problem appears to be endemic in the movie industry, with several best picture nominees failing to connect with the audience.
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Local films are pirated even more enthusiastically, often by sneaking camcorders into theatres and selling the shaky results, complete with audience chatter and ringing cellphones in the background, and the occasional fistful of popcorn obscuring the picture.
ECONOMIST: Chinese cinema