Luckily for me, it already exists in theconcept of social businessas an integrated view of collaboration across parties within and beyond the organization.
Thebusinessconcept was to use celebrities, such as Mr. Ratzenberger, and create media which would then be sold to corporations to advertise on the Internet.
The significant attraction to companies producing glucose monitoring devices is that thebusiness model is a classic razor-and-blade conceptas an overwhelming portion of sales by these companies consists of the recurring test strips.
What a come-down for a cornerstone stalwart of Silicon Valley, which put the dynamic concept of Stanford University as feeding ground for technology greatness on the altar of a business culture that stood at the apex of American industry in the 1970s.