They renamed their most successful car, the Legend, as the RL. This probably was the dumbest naming decision since Nissan abandoned the name Datsun decades ago.
The accessories were something to see as well, especially the laser cut leather filigree bags that cleverly worked in the RL logo and the minaudieres shaped like fans.
The challenges RL encountered in Argentina are similar to those encountered by many companies operating internationally, as general counsel and compliance officers everywhere well know.
As for T-shirts, a size small, short-sleeved number from Ralph Lauren (nyse: RL - news - people ) Sport equates to a medium "Favorite Tee" from Gap, and a size 18 crew-neck T-shirt from Petit Bateau.