That's the quandary we tackle in this edition of our weekly tablet magas Brian Heater spends some quality time with the MakerBot Replicator at Engadget's NYC Headquarters.
In April, it shed its tabloid format and cheap newsprint, reappearing as a glossy mag designed to appeal to the sort of clever professional women in their mid-20s to mid-40s who have long yearned for a gossip sheet they are not embarrassed to be seen reading.
Picking up on an interview Mrs Bruni-Sarkozy gave to Figaro TV Mag, she said the president's wife had sought to portray herself as somebody who watches downmarket TV shows.