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Certain news and magazine publications are now wary of news aggregators such as Flipboard, after seeing lumpy growth in advertising revenue from putting their content in the app.
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For many women who have despaired of ever ridding themselves of the lumpy fat deposits known as cellulite, the company's claims about Cellasene, however ill-supported, are persuasive enough.
ECONOMIST: Herbal remedies
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Of course, the pitfalls are potentially manifold, too: you could end up with a lumpy mattress, a cat lady as proprietor, or worse.
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But they have failed to address the products' fundamental weakness: that a lumpy property portfolio is being sold as a cash asset, tradable at daily prices with limited downside risk.
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You want the lemon curd to be as smooth and luscious as can be, so monitor the heat carefully during cooking to prevent the eggs from seizing up and getting lumpy.
WSJ: Tyson Cole's Romanesco With Seared Broccolini, Lemon Curd and Quinoa | Slow Food Fast