One of the key differentiators in that article defined marketing as one-way communication designed to foster interest in a product or service.
Tech law professor Eric Goldman has speculated in an academic article on marketing that it was because of a marketer disincentive to pay to participate.
In 2005, I wrote an article outlining the differences between marketing and selling.
The article later describes an exclusive marketing arrangement the firm recently entered into with a large fund group.
In a previous article, I looked at marketing innovators who are creating engaging brand experiences putting into practice the first of four marketing principles that together build the kind of long-term customer loyalty that has become increasingly hard to achieve.
FORBES: Can You Hear Me Now? Web-Enabled Brand Experiences That Cut Through The Clutter
The Journal article notes that Neeb assumed responsibility for marketing in 2009, and exemplifies the ways in which tech leaders are getting more deeply involved in marketing strategy because modern solutions have become so intensely technical and will certainly become even more so.
In that article I touched on survey conducted by Target Marketing magazine, the channel that delivered the strongest ROI for customer acquisition for B2C marketers was direct mail.
FORBES: How The USPS Decision To Stop Saturday Mail Delivery Will Affect Marketers
The above quote is from an article I penned back in September titled appropriately enough Mobile Marketing Too Large For Brands To Ignore.
FORBES: What Mobile Marketers Can Learn From The Papa John's Lawsuit
Great article and you agree with your points dealing with direct mail marketing.
We discussed this as well as some other advantages DirecTV enjoys over its competitors in a recent article. (See DirecTV Subscriber Gains Continue.) Marketing campaigns drove subscriber additions in recent quarters and so far it has avoided any large scale blackouts similar to the ones experienced by Dish in pricing disputes with content carriers.
FORBES: DirecTV Gets Payoff In Stock Price For Subscriber Revenue Gains
This article is by Melissa Parrish, senior analyst at Forrester Research, serving interactive marketing professionals.
Contributions for this article were provided by Fishbowl President, Mary Michelle Scott and the Fishbowl Marketing team.
This article is by Jabez LeBret, who has authored three books on technology and marketing and delivered more than 950 training presentations globally.
Ben then uses the rest of the article to outline five key take-home points about the current state of location marketing, and I think each one is worth a few minutes of your time.
This article is by Dr. Erich Joachimsthaler, founder of Vivaldi Partners, an innovation strategy and marketing firm and co-author, with David A. Aaker, of Brand Leadership and Hidden in Plain Sight.
FORBES: How Strong Is Your Brand In The Social Context? Here's How To Find Out
Increasingly, companies want to use such data to hone their marketing down from the mass to a select group or even to the individual (see article).
That is, if a news site tweets out an article, how likely are consumers to share it with their social network, explains Megan Berry, marketing manager at Klout.
FORBES: Mashable Tops List Of Most Influential Media Outlets
This article is by Kevin Meany, the president, chief executive, and founder of BFG Communications, a marketing services firm.
This article is by Paul Palmieri, co-founder and CEO of Millennial Media and global vice chair of Mobile Marketing Association.
This is the article that firmly set in place the definition of what is now the fastest growing industry in all of sales and marketing.
FORBES: What is Inside Sales? The Definition of Inside Sales
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