The company's algorithm draws on information from more than 100 databases and social networks, looking at an array of variables such as users' locations and the number of personal connections.

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Suddenly, it will be possible to not only track every customer, their height, weight and age, how long they looked at each item, what they started to buy but changed their mind, how long they stood in line, and a dizzying array of other variables.

FORBES: Welcome to the Real World