Hot on Sir Salman's heels this year is the debut novel by Aravind Adiga, The White Tiger.
Aravind's innovative approach, the subject of a Harvard Business School case study, has earned it admirers around the world.
This allows Aravind's doctors to focus on diagnosis and the surgical procedure itself.
And yet that is exactly what you will find at Aravind, the world's biggest eye-hospital chain, based in the town.
K. Prahalad and other management gurus trumpet examples like Aravind, but do the rich countries accept that they could learn from India?
One secret of Aravind's productivity is its well-trained battalion of ophthalmic assistants.
This endeavor has since expanded to 30 vision centers or primary eye clinics, enabling Aravind to extend its reach farther into the hinterland.
To ensure equity, each of the 329 eye doctors working at Aravind are rotated between the free and paying wings of the hospital.
The breadth of the divide between what Aravind Adiga calls the "India of Light, " and the "India of Darkness, " is both dramatic and shocking.
Diagnosed with brown cataracts in both eyes and advised to have surgery, Pillai will be taken to Madurai at Aravind's cost and treated for free.
Monitor's new report argues that Aravind's model does not just depend on pricing, scale, technology or process, but on a clever combination of all of them.
International experts vouch that the care is good, not least because Aravind's doctors perform so many more operations than they would in the West that they become expert.
The cause of eradicating needless blindness among India's destitute had fired the imagination of Aravind's founders, led by Dr. Nam's late brother-in-law, the charismatic Govindappa Venkataswamy, or Dr. V.
Rather than rely on government handouts or charity, Aravind's founders use a tiered pricing structure that charges wealthier patients more (for example, for fancy meals or air-conditioned rooms), letting the firm cross-subsidise free care for the poorest.
But if their protagonists are polar opposites, both stories -- one as told in Aravind Adiga's best-selling novel "The White Tiger, " the other in "Slumdog Millionaire, " the new movie from "Trainspotting" director Danny Boyle -- have much in common.
One of them, in India, was Aravind Eye Care, a for-profit hospital that treats the poor for little or no charge, subsidizing the care with fees it charges well-off patients. (See a Forbes article on Aravind here.) Moraes Neto co-authored a documentary film, Setor Dois e Meio (The Second-and-a-half Sector) about the journey that will be released later this year.
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