Between films, Ms. Martin creates homeware designs for a number of brands, including Anthropologie and Designer Rugs.
Anthropologie is focused on increasing sales from its current store base rather than growing stores count significantly.
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This includes 21 Urban Outfitters stores, 15 Anthropologie stores, 20 new Free People stores and 1 BHLDN store.
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Its Anthropologie chain offers higher-end apparel for women ages 30 to 45, and its Free People wholesaler peddles togs to boutiques.
Wendy Wurtzburger and Wendy McDevitt, who served as co-presidents of Anthropologie, will move into new roles in the company.
Historically, the revenue per square foot for Anthropologie stores has been one of the highest in the industry.
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Crew and Anthropologie, rather than the high-fashion brands usually found in close proximity.
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Livia Cetti, with her charming paper flowers, is something of a powerhouse and has worked for brands like Bobbi Brown, Anthropologie and Kate Spade.
The company, which also owns the Free People brand, announced its third quarter sales numbers Monday as well, which fell under expectations, as sales at Anthropologie weakened.
In the first quarter of fiscal 2010, Anthropologie stores reported strong results with comparable store sales increasing by 22% compared to the same quarter in fiscal 2009.
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"We're making a bigger profit on pieces made in America than stuff made in China, and there's huge, huge interest at the Anthropologie price point, " he said.
Urban had disclosed a meager sales growth of 6% in its Q3 sales, with its major brands Urban Outfitters and Anthropologie registering flat and negative 7% comp sales respectively.
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Since then, Reeves' swimwear has been featured in publications including Vogue and WWD, and her collections have been picked up by Barneys New York, Anthropologie and other high-end boutiques around the world.
"One of the things we'd been discussing is the boomer lifestyle, " says Richard Hayne, chief executive of the Philadelphia-based company, whose Urban Outfitters chain caters to college-age hipsters and Anthropologie stores targets fashionable young homeowners.
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On a comparative basis for stores open at least a year, the company said that sales at Anthropologie fell 7%, sales its teen retailer Urban Outfitters were flat and they increased 14% at Free People stores.
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