If big names like Soros are in fact getting out of gold, there is another angle to consider - the rise of gold has left other attractive assets looking cheap by comparison.

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When Jeffrey Skiles, the co-pilot of the plane that made an emergency landing in the Hudson River in January 2009, explained how he and his captain decided that an airport landing was impossible, he described the same "gaze heuristic": The angle of the plane's descending glide made the airport appear to rise in their windscreen view clearly signaling that a landing there was doomed.

WSJ: Matt Ridley on Gut Feelings and the Writings of Gerd Gigerenzer | Mind & Matter

They are accustomed to the firm's plodding pace and wide-angle view, which combined to produce a compound annual return of 27% over the past 30 years (double the rise in broad stock market averages).

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