Celebrity watchers had complained at the absence of big Hollywood names this year, though those stars who did turn up included Sean Penn, Frances McDormand, TimRobbinsand Jennifer Jason Leigh.
That includes the actual name Netflix was using for it, Project Griffin (apparently inspired by TimRobbins' character in The Player), and a newly-revealed internal video that offers a look at the device itself (and detour to Foxconn that Netflix would no doubt have preferred remained internal).