The judge rejected that claim, ruling that Pilates had become a generic name, and thus not one entitled to protection.

ECONOMIST: Face value

In rich countries, it may have come from exotic sources like Fiji or Lapland, packed in glass or plastic destined to become rubbish, devouring energy on its travels and thus making it one of the least green and least defensible rip-offs on the market.

ECONOMIST: It must also be clean

Someone might become one, yes, but that monopoly will always be contestable and thus not damaging to the consumer.

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