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VTech's advertising and marketing is modest by toy-industry standards just 10% of sales, about half that of the big American brands and it eschews daytime television, preferring to advertise in Good Housekeeping magazine and other publications aimed at parents.
ECONOMIST: Electronic toys
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If you remember Seventeen Magazine, the Daily Racing Form, TV Guide and the vintage television show American Bandstand, you have been touched by Walter Annenberg, a giant in American media.
FORBES: Walter Annenberg's Sunnylands Estate To Become A 'Camp David West'