McCormick argues that culling information from the text surrounding YouTube videos including comments from users has generally been enough to allow advanced content targeting.
Facebook's current governance policies allow for a vote on proposed changes when more than 7, 000 comments are registered -- but denying those changes requires a staggering 30 percent of the network's one billion active users.
Not only do Google's spectacles receive curated updates from the network -- to keep you from being bombarded, of course-- but they allow users to add emoticons to a friend's post and reply with comments.
Mr Thomas made the comments whilst giving evidence to the Environment and Sustainability Committee on the planning policy document which would allow the building of wind farms in Montgomeryshire.