Third, we have made important investments in our core computing infrastructure that provides us greater scalability and increases the rate of iteration on core technologies, like algorithmic search, as much as tenfold.

FORBES: Jerry Yang Indirectly Rejects Microsoft

The company failed to realize a crop of "algorithmic" Web-search engines such as Google were a potential threat to its business.

WSJ: Jerry Yang Resigns From Yahoo, the Company He Founded

Indeed, Google has even launched a new search product called Search Plus Your World (SPYW), perhaps the company's most " radical" move in its history, which determines search results according to social rather than algorithmic criteria.

CNN: STORY HIGHLIGHTS

This will change the way we search the world around us and organize all information on social, rather than algorithmic lines.

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Google faced a similar battle when its founders made the tough decision to layer an agnostic search service with paid ads, and balancing such a service for a consumer market has remained an algorithmic challenge for Google ever since.

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