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But actress and superstar Aishwarya Rai is not convinced that this change signifies anything new.
CNN: Boom time as Bollywood goes global
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And this is the sequel, and now Aishwarya is in it as well.
CNN: Interview with Abhishek Bachchan
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Aishwarya Rai is one of the top brand ambassadors in the country, while Abhishek Bachchan is the face for Motorola phones.
BBC: NEWS | South Asia | Marriage - a bad Bollywood career move?
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Madonna, Freida Pinto, Aishwarya Rai, Jada Pinkett Smith, James Franco, Ryan Reynolds, Jessica Chastain and feminist icon Gloria Steinem were among the presenters.
NPR: Beyonce Headlines London Charity Concert For Women
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It was, however, his engagement and marriage this year to top actress and former Miss World Aishwarya Rai that sent the world's press into overdrive.
CNN: Interview with Abhishek Bachchan
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The same cannot be said of two other releases, Jai Santoshi Maa, and the much anticipated Umrao Jaan, starring top stars Aishwarya Rai and Abhishek Bachchan.
BBC: Don is a slick upgrade of the original 1978 hit
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Back in 2004, the screen diva Aishwarya Rai oversaw the launch of a balloon, inscribed with an exhortation to vote, which was then tethered to the site to the horror of aesthetes.
ECONOMIST: Listing the world's seven wonders
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That's the second double victory in six years Aishwarya Rai and Sushmita Sen wore the corresponding tiaras in 1994. (Hyderabad native Diana Hayden was Miss World in 1997.) These are no accidental beauty queens either.
CNN: Once Again, With Attitude
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And then thinking back just a few years ago when you and Aishwarya would appear on the screen together and they'd say, there is absolutely no chemistry between these two, what are they doing pairing up?
CNN: Interview with Abhishek Bachchan