In return the major shareholder in Air Asia, Tune Air, will get a 20% stake in Malaysia Airlines.
Rather, it is the emergence of Asian airlines such as Air Asia and Scoot, or Jetstar and Cebu Pacific.
Malaysia Airlines will appear on the home kit, while Air Asia features on the west London side's two away kits.
Jetstar and Air Asia are using Narita airport as their hub, which is expensive and time-consuming to get to from Tokyo.
Premier League team Queens Park Rangers (QPR) has announced a new shirt sponsorship deal with carriers Malaysia Airlines and Air Asia.
Malaysian state investment firm Khazanah Nasional, which owns close to 70% of Malaysia Airlines, will get a 10% stake of Air Asia.
Football club owner Tony Fernandes is the chief executive of Air Asia.
Peach, which started flying in March, and Air Asia Japan, which starts in August, are part-owned by ANA, one of Japan's two main carriers.
"Jakarta has the potential to be the biggest market for Air Asia, " Fernandes told CNN Tuesday at the launch of Air Asia ASEAN in Jakarta.
Fernandes, the boss of the Air Asia airline, is also suing Group Lotus for breach of contract over its decision to terminate the licence agreement.
Peach and Air Asia Japan have their sights not only on domestic flights but also on the route between Tokyo and Seoul, the nearest foreign capital.
Tony Fernandes, CEO of regional low-cost carrier Air Asia and chairman of the Queens Park Rangers football club, caused headlines recently by announcing his move from his native Malaysia to Indonesia.
Gold and long-time business partner David Sullivan took over the club they supported in January after selling Birmingham City and winning a protracted takeover battle with Air Asia and Lotus F1 boss Tony Fernandes.
And Lotus team principal Tony Fernandes said on his Twitter page that personnel from the Ferrari, Renault, Mercedes, Sauber and Toro Rosso teams were flying on his Air Asia airline to Malaysia before heading back to the UK on a special charter when the airports open.
The company also plans to extend its air network in Asia this year.
They do suggest that David Cameron is right to be piling on the air miles in Asia this week.
In conjunction with the announcements, the U.S. airplane maker released some interesting statistics on the growth of air travel in Asia and China.
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Don't forget China, which is forecast to account for two-thirds of all expansion in air traffic in Asia (projected growth: 8.6% a year from 1990 to 2010).
After "eruptive activity" last year at the Cleveland volcano, University of Alaska Fairbanks scientist Steve McNutt noted that 90% of air freight from Asia to Europe and North America flies over Alaska airspace, and hundreds of flights fly through Anchorage's air space daily.
Notwithstanding the terrorist blast in Bali that hurt air traffic to the resort island, Asia remains the world's fastest-growing air traffic market.
The above graph shows that 67 percent of large cities that fail to meet the European Union air quality standard are in Asia.
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The CEO of DHL said air shipments have slowed dramatically in Asia and the U.S. Not good.
Dennis Wilder, the National Security Council's senior director for Asia told reporters aboard Air Force One as President George W. Bush was on his way to Japan.
Before the route was cut, NATO had already managed drastically to cut its logistical reliance on Pakistan, down to about 30% of supplies, with the rest going through a much more expensive route via Central Asia, or by air.
His Air Traffic Control report cites a Centre for Asia Pacific Aviation study, which asserted that privatization would transfer and spread risk, while introducing more efficiencies into the system.
The biggest question for JAL is how it overcomes stagnation in its domestic market and takes more advantage of the boom in air traffic to and from the rest of Asia.
By the sixties the Air Force was deploying unmanned reconnaissance jets over Southeast Asia.
After all, not only is the airline America's biggest freight-carrier to Asia, but it is the only convenient air access for big swathes of the mid-west.
This time last year analysts were predicting that travel to and from Asia would account for about half of all air travel by 2010, double its share today.
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Its ambitions to be a maritime power in East Asia have led it to concentrate on upgrading its air force and navy.
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