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The approach "will help to preserve NYTimes.com's significant reach and advertising inventory, in that it will allow us to retain light users while aiming to convert heavier users to a digital subscription, " Times Co.
WSJ: New York Times Prepares Plan to Charge for Online Reading
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For example, work done at Princeton University in the US and published in 1994 to make the fuel additive methanol from CO2 has more recently been refined and spun into a company called Liquid Light that is aiming to do the same thing.
BBC: Petrol from air: Will it make a difference?
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Aiming to create a green market for sustainable lighting, "A Liter of Light" has donated over 100 solar bottle bulbs to others across the Philippines to replicate the project.
CNN: Plastic bottles light up lives