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The festival will also see the launch of the not-for-profit Ahimsa Dairy Foundation, which distributes organic milk in the area.
BBC: Janmashtami: A celebration on Krishna's birthday
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What had happened, for example, to the yogic principle of ahimsa, non-violence?
ECONOMIST: Pattabhi Jois, a yoga teacher, died on May 18th, aged 93
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The festival has also seen the launch of the not-for-profit Ahimsa Dairy Foundation, which sells milk from cows who will be retired when their milking days are over.
BBC: Thousands arrive at Janmashtami Festival near Watford
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According to the Web site Ecouterre.com, the dress is made from what's sometimes known as ahimsa, or "peace silk" a material spun from cocoons without killing the worms inside.
NPR: Red Carpet Awaits The Star In The 'Eco-Dress'