The product line has aged, and corporate bosses have been trying to buttress the Buick brand instead.

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The most incredible thing is that their head teacher, Suad, became head of the school aged 25 and was in fact a product of that very school.

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Built for Eizo Okada, a 40-year-old university professor specializing in product design, his wife and two small sons, aged two and five, it holds minimal furniture.

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Perhaps he, like many of us, shared the sentimental view espoused on the back label of a million bottles that wine is a simple agricultural product, the fermented juice of grapes that is maybe aged for a time and then bottled.

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That spot featured a hip new product with appeal to youngsters being sold by familiar middle-aged stars like Bono and SteveJobsSteve Jobs.

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The BBC took part in its Think IT workshop in July, where 100 girls aged 12 and 13 came to IBM's lab to find out more about how a technology product comes to market.

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But the term still applies in many homes, where school-aged kids working on term papers still use their parents' good printer in the den to print the final product.

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