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Alejandro Agag is a former politician, but he is no stranger to auto racing.
FORBES: Could Formula Racing Really Go Electric? We're About To Find Out
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With Formula E, Agag believes he can beat the racing world to the turn.
FORBES: Could Formula Racing Really Go Electric? We're About To Find Out
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"We believe that cities are the natural environment for electric cars, " added Agag.
CNN: Electric cars: Future of auto racing?
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Alejandro Agag, chief executive of Formula E Holdings, said it was currently working on "the feasibility and design of the street circuits".
BBC: London to host Formula E electric car race in 2014
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While he expectedly heard from automotive and battery brands, Agag notes that many mainstream, traditionally non-motorsports companies have begun testing the waters of a future partnership.
FORBES: Could Formula Racing Really Go Electric? We're About To Find Out
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Rio de Janeiro was the first city to officially sign on, and Agag hopes to have nine others lined up by the end of the year.
FORBES: Could Formula Racing Really Go Electric? We're About To Find Out
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Agag wants to use racing to promote research into electric vehicles with a focus on younger generations, in an effort to push the message of sustainable energy.
CNN: Electric cars: Future of auto racing?
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When I caught up with Agag he was making a New York City pit stop amidst a busy global tour with stops in Europe, Latin America and, most importantly, Asia.
FORBES: Could Formula Racing Really Go Electric? We're About To Find Out
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The current plan is to have ten teams compete in the 2014 opening season and, though none have officially bought in yet, Agag is confident that at least five ownership groups are already committed to the endeavor.
FORBES: Could Formula Racing Really Go Electric? We're About To Find Out