Some will say that an 8% traffic increase in one area is significant, particularly as the measurement period was straight after the scrapping of the scheme.
The radio-ratings company saw its stock lose a fifth of its value on Tuesday after it delayed the expanded use of an audience-measurement device that is meant to replace written diaries.
In an Apr. 17 letter First Union, Measurement's lead lender, expressed doubts about Mallon's leadership after he begged the bank not to push his company into bankruptcy.