The iPhone has been the catalyst of explosive growth in the smartphone market and created an app economy that has sown the seeds of new industries and changed the face of gaming, social communications, location-based services and photography as well as advertising and commerce.

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"As the 20th century moved on and photography became more widespread, images in advertising, movies and media endorsed different values, a sense of euphoria, and emphasized the need to project a positive personality, " he said.

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In 2005, Jay Dunstan helped the well-established photography studio expand into 3D image services after seeing a growing demand in mainstream advertising.

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