Dr. AK Pradeep, the CEO of Neurofocus, showed how his company measures the effectiveness of advertising by monitoring consumer brain waves.

FORBES: Advertising Week 2010: Digital Fuses Data, Media Buying

Earlier this month online monitoring firm Hitwise found that visits to classified advertising websites were booming, with visits to such sites in the US up 84% on the same time last year.

BBC: Bleak prediction for advertising

Together they give Salesforce a comprehensive social marketing tools arsenal that includes social media monitoring, analysis, tracking, publishing, measuring and advertising.

FORBES: Why Salesforce is Pivoting to CMOs and how that Plays Against Oracle

The fourth and last phase, scheduled to begin in May 2012, will be dedicated to the implementation of the business and marketing plans, which includes adjustment of current advertising rates and possible staff re-assignments, as well as monitoring of progress in achieving financial sustainability.

UNESCO: MEDIA SERVICES