This level of customization was not available in its previous games and it is very likely that it will increase user engagement, leading to higher revenues from advertising and in-game purchases.
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Coming up with mobile and in-game advertising strategies is another big focus in Redmond.
With mobile advertising generating 14% of ad revenue, I feel Facebook is in the game, and will prove to be a monster competitor in advertising and a variety of other products only Facebook could develop.
More than a year in the works, Google finally launched its in-game advertising platform Wednesday.
Ultimately, they will be the ones coming out on top in the mobile advertising game.
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In the meantime, publishers are sniffing around for new profit streams, such as in-game advertising.
Advertisers will now be drawn to the social games space as a way to explore in-game advertising.
However, he injured his shoulder when he collided with an advertising board while fielding in a game against Durham.
Today the trend reached ridiculous proportions, apparently due to a Motley Fool story which suggested that as an alternative to buying Groupon, Google could buy a smaller player in the local advertising and marketing game and build from there.
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This campaign was a game changer in the advertising industry itself.
With Chelsea needing two goals at Swansea's Liberty Stadium to force overtime in the two-game series, the ball bounced off an advertising board behind the goal line in the 79th minute.
Poker television programming, meanwhile, have faltered without advertising from websites, further decreasing interest in the game.
And until now, predicting which treatments will work for whom, in medicine as in advertising, has largely been a guessing game.
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While this may seem limiting, it could potentially be a game-changer in this advertising space as the social component could validate, for example, whether a restaruant that paid the highest auction price for results is a place you would actually want to visit.
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Most plan to make money by selling advertising on their own Web portals, and in the portal game capturing a large number of consumer eyeballs is an essential first step towards building a viable business.
At this point it is impossible to predict the revenue each team is going to rake in from their new stadiums because it is very early in the game of selling tickets, suites and advertising.
Miserly players can still participate in the game and pay indirectly by being exposed to advertising.
The final factor may sting for some up-and-coming schools without a storied tradition and history, but no one can deny that revenue generation is the primary concern for the NCAA and BCS, and certain storied programs like Notre Dame, Ohio State, USC and Alabama will sell huge numbers of tickets and bring in a tremendous amount of television advertising revenue for a BCS bowl game.
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As mobile becomes the next frontier of advertising dollars, traditional media companies need to figure out how to get in the game.
It is no longer just about chips and beer, or about watching the game, or even the billions of dollars brands spend in advertising.
So while the sports fan in me would love to write a piece about the game itself and specifically why I think the Ravens won, in this forum and in this context, the name of the game is branding and advertising.
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The new study's findings suggest that companies advertising in the Super Bowl inflate their stock value by 1.3 percent after the game, compared to the shares' values two weeks prior.
In recent years, advertising for the Super Bowl has become as much a spectator sport as has the game itself.
Apparently Super Bowl advertising spots are in tremendous demand, with NBC selling out all their commercial airtime for the February 5th Indianapolis-based game.
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