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This lack of clear feedback on advertising effectiveness means that marketers rely on industry lore that is not grounded in data.
FORBES: Convertro Boosts Online Revenues By 7% to 12%
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And the assumption in some of them is that some of that is going to flow into Google's print ads, that there is going to be some way that they're going to get additional feedback and additional advertising metrics than they already get from buying print ads.
NPR: Google Tries to Bridge Newspaper, Web Ad Contracts
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That wastes a lot of time and money and hobbles the instant feedback that makes online advertising compelling.
FORBES: Google Makes Renewed Grab for the Rest of Online Advertising
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Unlike TV advertising, which is, more or less, a mass medium, and provides minimal feedback on how it actually performs, addressable advertising can provide marketers with targeting that is better attuned to individual households.
FORBES: Guess What, Marketers? Interactive TV Is Actually Here
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The local authority said it had been encouraged by public feedback to seek more income from advertising and sponsorship of its services.
BBC: Highland Council to explore sponsorship deals for schools
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The initial feedback from advertisers on our Weibo advertising is encouraging, and we believe it is critical that SINA continues its significant investments in social media and related initiatives.
FORBES: Sina Spikes On Q1 Report
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In defence, Golden Wonder said it had ignored guidance from the Committee of Advertising Practice because it had "received positive consumer feedback".
BBC: Golden Wonder rapped over advert
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What Google has done is they've created an advertising system by which you can place online ads that gives really good feedback.
NPR: Google Tries to Bridge Newspaper, Web Ad Contracts