But these titles have given the company's magazine group greater exposure to food advertising, which has been under pressure in recent years, contributing to the fact that Meredith's magazines have performed worse than the rest of the industry since the downturn, Mr. Huber said.
But one of the reasons Viacom has prospered is that it has little exposure to areas where advertising has been hit the hardest--print publications and on the Web.
Respondents to the survey said over-exposure to negative media and advertising portrayals of Africa and developing countries in other parts of the world was "depressing, manipulative and hopeless".
We feel that the acquisition could serve as a way for Priceline to expand its paid search or advertising offerings, an area where it does not have much exposure currently.
For businesses and brands that rely on Facebook for getting advertising messages in front of targeted audiences, the update redesigned News Feed offers additional opportunities for exposure.