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First, mix models measure advertising and promotion effects only among total sales rather than among penetration versus repeat purchases.
FORBES: The Downside Of Marketing Mix Models Is There's No Upside For CMOs
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These efficiency measures reduce ad effects, misleading marketing managers to choose further spiraling reductions in advertising costs and ad effects.
FORBES: The Downside Of Marketing Mix Models Is There's No Upside For CMOs
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In recent weeks, Facebook has been looking to monitor the real-world effects of advertising on the platform.
BBC: Technology reporter, BBC News
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Employing a series of regressions, the researchers were able to isolate the effects of display advertising versus search advertising.
FORBES: Search vs. Display Advertising: Which Promises More Bang for the Buck?
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For example, most movie studios are collaboration organizations, partnering with independent producers to generate ideas, with technology companies to create special effects, and with advertising agencies to promote new releases.
FORBES: Magazine Article
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It talks about the effects of wikis, Internet advertising media, Facebook, Google, privacy.
FORBES: Getting to Know the Gap Generation
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Dislodging Craigslist from its place atop the ad market would be hard even without litigation because classified advertising is a classic example of network effects: Craigslist gets so many listings because people know it is the leading site, so their ad will be widely seen.
WSJ: Crovitz: Toward Rivals, It's Craigslitigious
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Among his suggestions: better methods for tracking drug side effects, substantially less direct-to-consumer advertising, and giving the FDA the legislative authority to force drugmakers to conduct trials that fully examine the risks of their medicines.
FORBES: Topol: Doctor Prescribes Post-Vioxx FDA Rx
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Advertising was based on a simple funnel concept called the Hierarchy of Effects.
FORBES: Why Media Planning Evolved into Connections Planning
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But slower-than-expected ad spending could have ripple effects on a wide swath of companies depending on a strong advertising market, from Google and Facebook to hundreds of startups.
FORBES: Move up http://i.forbesimg.com t Move down
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Whereas in the 1990s, Web companies shelled out tens of millions of dollars on advertising to find users, today's social media leaders like LinkedIn acquire new users through network effects -- their services become more valuable to users when their friends sign up.
CNN: LinkedIn's IPO is a watershed moment for social media