Given brands a seamless way to get in front of the right consumers at the right time with the right advertising content.
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Luckily for marketing, micro-segments in digital is relatively straightforward when it comes to advertising, content, and retail offers.
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Yahoo also has seen a drop in the value of advertising against content that Yahoo pulls from other sources.
Directors initially sought a CEO with experience in online advertising and content.
Many contributors to the site are viewing this as a demolition of what they say should be a wall between advertising and content.
Native advertising (the buzzword of choice right now), social advertising, content marketing and sponsor curation all revolve around the notion of brands as publishers.
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If you start to think of advertising as content, and social media has helped here, then people might see it as something they like.
"We make money in the same way that Facebook makes money, which is basically advertising and content, except we do it in an inverse ratio, " said Knott-Craig.
The conference presented the opportunity to introduce both the idea of choice as the distinguishing factor between standard advertising and content as well as a metric for determining its effectiveness.
Content will be advertising supported and some content events will be available in the US as a paid live stream.
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The Sharethrough branded content is not traditional advertising but rather branded content about topics, such as a short film by Puma about nightlife or a candy-themed rap video by rapper Method Mad from Sour Patch Kids.
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Advertising supported the content, with clear distinction made about its commercial versus editorial intent.
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The American Society of Magazine Editors has rules governing paid product placement and other forms of advertising in editorial content, particularly on covers.
The combination of advertising-supported content and machine learning creates the potential for the kind of highly targetable environment that marketers have been dreaming of.
For example, Jonathan Mildenhall, VP Global Advertising Strategy and Content Excellence at Coca-Cola, is presenting at both IAB MIXX and the Brand Innovators Summit.
While Google's highest profile deals--its acquisitions of YouTube and dMarc--were related to advertising and online content, Schmidt continues to steadily suck up companies related to two lesser-known obsessions: Microsoft and mobile communications.
The best advertising comes as content.
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While Google's highest profile deals--its acquisitions of YouTube and dMarc--were related to advertising and online content, Schmidt continues to steadily suck up companies related to two lesser-known obsessions: Microsoft (nasdaq: MSFT - news - people ) and mobile communications.
The product is FORBES BrandVoice, one of the leading solutions in the hot new world of native advertising, or content marketing, or whatever you want to call it ( SAP was one of our first partners, launching its page in November 2010).
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They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.
In a social world, people want to receive content and advertising that is meaningful to them.
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Hulu will provide free, advertising-supported TV content--including full-episode programming--from NBC and News Corp.
She also revealed deals on the content and advertising sides of Yahoo!'
More than 50, 000 have tweeted in support of the FBrape campaign and around 5, 000 have emailed brands whose advertising appears around the content.
Glam Media, a women-focused online content and advertising company, has acquired social network creator Ning, in a large advertising and online media tie-up.
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The relationship between advertising, cash and content is made crystal clear.
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For ECOtality's commercial charging stations, Sprint's data network will also help to process a variety of electronic payments, and even deliver digital content for advertising and information.
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It may be too much to hope that The Daily would explicitly label such content as advertising, as print publications do with ads that mimic the look of their news wells.
The effect on press freedom is insidious, evidenced by the crooked takeovers of independent media in Russia and the use of government advertising to manipulate media content from Argentina to Botswana to Romania.
The thing to remember, in case you forgot, is that AOL is a media company and the owner of The Huffington Post, TechCrunch, Parenting.com and a host of other brilliant content and advertising plays.
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