Regardless the outcome of the current Black Swans, and whatever else 2011 might throwing in our way: the mission of a marketer is to discover opportunity even under adversecircumstances.
Each year approximately 10 individuals are honored with the Award for having overcome adversecircumstances in their early life and for achieving success in their chosen careers with integrity, hard work, and determination.
If you ever get one of these adverse-action letters, any efforts to dig a little deeper into the circumstances behind your low score requires more perseverance than most people are willing to put forth.