The Beats Pill will be available in the Beats by Dr. Dre signature colors black, white and red with additional color options coming soon.

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Her sweet, occasionally ominous voice gives the music additional appealing color.

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Film Simulation Modes include "Velvia, " "ASTIA, " and "PROVIA, " as well as two additional settings based on professional color negative films, PRO Neg.

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The new version of the app that went live in the Apple app store last night includes additional customizations for skin tone, eye color and hair because users wanted to be able to get closer to their aspirational selves (see image below).

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However, we believe that upside exists from spending its additional resources on initiatives to maintain its brand value, especially in the color cosmetics where it possesses a strong market position.

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