In 2012, Adam Morgan, one of the smartest thinkers on brands today spoke about next generation brands.

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The scheme was launched at a London bookshop by the School Standards Minister Estelle Morris, in the company of Hollyoaks' stars Terry Dwyer, who plays Ruth Osborne, Danielle Brent (Gina Patrick) and David Brown (Adam Morgan).

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As Adam Jonas of Morgan Stanley points out, there is no certainty that American customers will flock to buy rebadged small Fiats.

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Analyst Adam Steinberg of investment bank Morgan Joseph approves of Penn National management and its growth plan for the company, but cautioned in a recent research note that the political climate in Illinois, where the company generates much of its earnings, is unreliable.

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Mr Morgan's interview, on his nightly chat show, came five days after gunman Adam Lanza killed 20 children and six adults at Sandy Hook Elementary school.

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